Over the last ten years, DevOps has been adopted by companies large and small, from the most valuable juggernauts all the way to fintechs just starting up. Their experience is more than promising: it has been shown that software delivery and operational performance correlate with organizational performance. In this talk, Dr. Paul E. Sevinç explains what DevOps is and shows that any software-dependent organization (and which organization isn't these days), including but not limited to asset managers, could start adopting it without further ado.